Big names debut new products at Auto Shanghai 2015

auto showIt’s official, automotive companies looking to make a big impact should consider China as one of the best stages to gain the biggest media buzz for their upcoming releases and potential locations for their used car dealership.

The numbers don’t lie for the 16th annual Shanghai International Automobile Industry Exhibition where there were a total of 2,000 exhibitors representing 18 different countries and more than 1,300 vehicles on display. There were also an additional 47 concept cars presented and 109 new models debuted.

It’s a big reason why Auto Shanghai has made its presence known as one of the world’s top automotive exhibition shows. Another factor is the growing and evolving automotive market in China that has attracted several U.S. and other companies across the globe to bring business to China – which can also be seen in those who provided exhibits during the event.

European, Japanese and U.S. companies brought their best to the Auto Shanghai stage in front of the Chinese market – what seems to be the most attractive market, with the most potential for big bucks, in the world.

At the same time, China’s domestic companies also brought their major players in the industry – including Changan Automobile, Dongfeng Motor, FAW, and SAIC Group, to name a few. Their focus involved a broad spectrum from car design to technical innovations.

But the 103 energy-saving vehicles caught the collective eyes of visitors that showed the transition and upgrades made in the Chinese automobile industry and the growth of a new energy-based market has been easily noticed self driving carswithin that change. Those new vehicles are, by many experts and enthusiasts, to be a look into the future of the future’s auto market.

On the other hand, there were general concerns brought to the attention of the self-driving vehicles that were brought to the show. In today’s world, continuous development of technology having a substantial influence on the automobile manufacturing market – this means the common sense approach is that more manufacturers will probably begin to network with others to produce their own projects in what could be the future of transportation.

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Highlights from the 2015 show:

Can Lincoln find new life in China?

lincoln auto dealerAmerican automotive company Lincoln has had some struggles in recent years as they’ve had some unsuccessful efforts to establish a new identity for the brand, not including furnace cleaning Winnipeg that has seen losses for the luxury brand. So the recent news of their decision to make a move towards the market in China might cause some experts to be very skeptical – then again, it could work out for the best.

With the recent upswing after a few years of cost-optimization of its product, Lincoln’s latest model of the MKZ has revived the Lincoln brand in the United States. While it might not be at the competitive level based on vehicle performance and it’s car dealership, there is still a loyal fan base that has become familiar with Lincoln’s heritage and the potential it has to make a strong comeback.

In regards to bringing their luxury models to China, the country is known for its love of luxury goods – consuming about 30 percent of the world’s supply of them. It’s safe to say there is market there, which is why multiple American companies are bringing business to China where they market to business people and entrepreneurs hoping their selection in wheels make a good impression on potential partners.

According to reports from Motor Trend, Lincoln has had brand managers study the Chinese market and develop a plan towards the tastes of Chinese luxury car buyers and while they are one of the world’s biggest luxury consumers, it’s a complicated market that is still conservative towards Western standards despite a liberal shift that began in the 1970s.

As the Chinese buyer is beginning to appreciate brands with a history of heritage (like used buicks), it just feels like a perfect opportunity that provides Lincoln a chance to rebrand and rebuild itself in another country where they could make an immediate splash. It also helps that Lincolns have been shown in a number of American movies during the brand’s glory days from the 1950s and into the ‘70s.

It will be interesting to see how Lincoln jumps over the hurdles of entering a new international market, but it may yield big rewards that are worth the risk.

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Auto company from India to bring jobs to Detroit

sakthi automotive groupWith the decline of the automotive industry and the struggling manufacturing job market that has brought down the city of Detroit, Michigan, some good news came in the form of a new land investment – providing jobs from an company that is bringing jobs overseas to the United States and should help improve the struggling automotive economy in the city.

According to a recent report by Click on Detroit, the Sakthi Automotive Group is planning to spend $31 million to turn a former high school located in Southwestern Detroit, Michigan, into a home for their expanded manufacturing and job training operations.

The Sakthi Group is a corporation from India that, among other operations, offers automobile distribution and they made the announcement of their new plans in Detroit on May 11 with the city’s Mayor Mike Duggan and state governor Rick Snyder – the site will produce lightweight aluminum castings that will create more than 200 new jobs in the redeveloped high school and its campus before the year 2021.

About 70 of those jobs will be kept inside the historic section of the school that will house offices, training centers and warehouse space. The other 150 jobs are expected to be spread throughout a 100,000-square-foot facility that will be constructed to produce the lightweight metal advanced castings, as well as another 10,000-square-foot facility designed for benchmarking and testing that will inside the school’s gymnasium.

In addition, another 171 jobs will be maintained at the current facility down the street where another 150 jobs is expected to be added in a manufacturing expansion that has already started. The organization is also accepting inquiries from interested applicants who are wanting to apply by sending an email to humanresources@sakthiautousa.com.

It’s a big step forward for a city that was declared by many as a dead city after dealt with a major bankruptcy case in 2013 and 2014. While it’s one company bringing a couple hundred jobs out of a former high school is a small step, it could be the first of many that could help Detroit bounce back into the automotive capital of the U.S.

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